Before starting with designing a logo for a client, you need to have a consultation which leads to create a brief that helps the designer achieve the required logo for the company to the client’s satisfaction.
Questions could be:
What makes your company different than other companies?
What are the 3 keywords to describe your company?
What services or products does your company provide?
What type of logos inspire you?
What is the company’s strengths and weaknesses?
Would you like to rebrand or create a new brand?
What do you hope your company would become known for?